Form meets functionality for design brand OYOY. Rooted in Danish traditions and with a playful approach to colour, OYOY's contemporary collection of tableware, home decor, and kid's products provide design-led solutions for everyday life. Founded by designer Lotte Fynboe in 2012, OYOY was created for modern families to elevate daily rituals, both old and new. Each OYOY collection is designed with a nod to Fynboe's childhood memories resulting in playful and nostalgic products. OYOY’s straightforward approach to design establishes the brand as a strong player within scandi minimalism but stands out from the crowd thanks to their creative approach to shape and colour.