It's Pure Organic Herbal Hair colour is a certified organic, completely chemical free hair dye available in 9 different shades from golden blonde to indigo black. It's made in the UK using fairtrade and organic herbs, just add water, mix and apply. It's a non-invasive, gentle hair dye that won't change the structure of your hair.

These pure natural organic hair colors are volumising, strengthening and revitalising giving your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs.

Each shade of pure organic hair dye is blended with different herbs to give you a natural colour without the reddish orange tinge of pure henna.

Check out our FAQs for more information on how Its Pure organics hair dye works

This pure natural organic hair color is perfect for... anyone who is allergic to PPD or wanting to use a more gentle, eco friendly hair dye

We love it because... it eliminates all the nasty chemicals associated with dying your hair and is great even for sensitive scalps!

• Certified Organic by The Soil Association
• Para-phenylenediamine (PPD) free
• Ammonia free
• No preservatives
• Peroxide free
• No synthetic dyes
• Conditions your hair while dying
• Increases volume and shine
• Non lightening - bleach free
• Semi permanent dye lasting several weeks

How to use this pure hair dye: A 110g packet is enough for average shoulder-length hair. If your hair is thick you will need more, or if it's fine and layered, you'll need less. For further instructions, please see the picture of the instructions on this listing. You'll got a set of gloves and cap inside the box as well as a full set of instructions.

What skin types is this suitable for? All skin and hair types. Allergies to It's Pure Organics hair colour are very rare as it is entirely natural, but it is possible, as people can be allergic to natural ingredients too. We recommend doing a patch test for 24-48 hours as described in the instructions, checking for any skin irritation. Opt for one of the strand test sachets is a good idea to know if you should proceed to buying the full size.

Conscious Credentials:

• Certified Organic by The Soil Association
• Fairtrade ingredients
• Vegan Friendly

Ingredients:

Indigo Black: Certified Organic Indigofera Tinctoria (Indigo) Leaf Powder.

Strawberry Blonde: Organic henna, organic cassia and organic amla.

Chestnut: Indigofera tinctoria (indigo) powder, lawsonia inermis (henna) powder, cassia auriculata (cassia) powder, emblica officinalis (amla) powder.

Henna Red: Organic Lawsonia Inermis (Henna) Powder.

Dark Brown: Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic embelica officinalis (amla) powder.

Auburn: Lawsonia Inermis (Henna), Indigofera Tinctoria (Indigo), Emblica Officinalis (Amla), Acacia Concinna (Shikakai).

Golden Blonde: Cassia Auriculata Powder (Cassia Powder), Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Rheum Palmatum (Rhubarb Root), Emblica Officinalis (Amla Powder), Curcuma longa (Turmeric).

Very Dark Brown: Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Emblica Officinalis (Amla Powder), Azhadiracta indica (Neem Powder).

Natural Brown: Cassia auriculata (cassia) powder, indigofera tinctoria (indigo) powder, lawsonia inermis (henna) powder, cassia auriculata (cassia) powder, emblica officinalis (amla) powder.