In 2003, twins Antony and Richard Joseph joined creative forces to launch Joseph Joseph. Their goal, to create functional, problem-solving household products that do the job, but look good while doing so. Since they were tiny, the brothers say they were fascinated by how things work and by design. The older they got, the more they ventured into engineering and invention, merging their multiple fascinations to create a collection of home wear pieces that do a job and do it well, but are beautifully designed to boot. “Innovation is at the heart of everything we do at Joseph Joseph, that’s why we make it our aim to identify everyday problems and solve them by designing functional solutions.”