TID is Swedish for time – a precious currency to spend on things you love. That’s why we invest ours on perfecting watches. From the studio in Stockholm, we obsess over materials and details to produce a limited collection of iconic timepieces for you to wear everyday.

Timelessness was the operating word when developing TID’s first timepiece, No.1. The watch boils away extraneous functions to focus on legibility and a design the user won’t get bored with. As a timepiece, it softly references some classic traits like integrated wire lugs to allow a NATO or pass-through strap and repositions the crown at 9-o’clock to avoid it digging into the wrist (given most wear a watch on the left hand). It’s a watch to withstand fickle changes in style, while remaining relevant in complementing trends as they come and go.